Idrislee

Author: idris.chlee

  • Doubling Podcast Reach with AI-Powered Short-Form Video

    Doubling Podcast Reach with AI-Powered Short-Form Video

    The Canadian Centre for Men and Families (CCMF) produces long-form podcast episodes addressing vital issues in mental health, fatherhood, and social services. However, these rich conversations often went under-leveraged on modern social platforms where short-form video dominates audience attention.

    To capitalize on this opportunity, I introduced Opus Clip, an AI-powered tool that transformed full-length podcast content into high-performing YouTube Shorts, resulting in a 150% increase in views and a significant boost in overall engagement.

    The Objectives

    • Repurpose existing podcast content into dynamic, short-form media
    • Automate video editing to reduce time and manual effort
    • Improve video performance on YouTube through visual and caption enhancements

    Generative AI is not just transforming marketing—it’s rewriting the creative process. The future belongs to brands that use AI to scale storytelling, personalize at depth, and deliver content at the speed of relevance.

    The Strategy

    The core strategy involved using Opus Clip to:

    Identify Viral Moments:

    The AI engine selected the most engaging segments based on speech patterns and viewer interest indicators

    Auto-Generate Captions:

    Dynamic subtitles were added to enhance viewer retention and accessibility

    Align with Visual Trends:

    Format Shorts for vertical viewing with hooks and bold text overlays

    Streamline Workflow:

    Reduce the need for manual video editing or external freelancers

    The Execution

    I selected key podcast episodes and uploaded them into Opus Clip. After automated highlight generation, I reviewed and lightly edited the clips for brand tone and clarity. The Shorts were then published to CCMF’s YouTube channel with optimized titles and tags.

    Key tools used:
    • Opus Clip for AI-powered video clipping and editing
    • YouTube Studio for publishing and analytics tracking
    • Canva for any visual overlays or thumbnail enhancements

    The Results

    • 150% increase in average views per podcast video on YouTube Shorts
    • Greater visibility for CCMF’s message with broader audience reach
    • Significant time savings by replacing manual editing with AI automation
    • Higher engagement among younger, mobile-first viewers

    Professional Insights

    To maximize the impact of AI-powered content tools, organizations should:

    • Use performance analytics to refine the criteria for viral clip selection
    • Incorporate branding elements consistently (logos, intros, outros)
    • Cross-promote Shorts across Instagram Reels and TikTok
    • Maintain a content calendar to post regularly and test performance over time

    The Conclusion

    This project demonstrates how AI tools like Opus Clip can transform static media strategies. By automating content repurposing and aligning with digital consumption habits, CCMF expanded its podcast visibility and connected more meaningfully with new and existing audiences.

  • Designing Immersive Brand Engagement in the Metaverse

    Designing Immersive Brand Engagement in the Metaverse

    As part of a university project, our team explored the future of marketing through the lens of immersive technology. We analyzed how brands are utilizing the Metaverse to deepen audience connection and tested our learnings by developing a virtual campaign concept for Casetify, a phone accessory brand known for customization and pop culture collaborations.

    By evaluating platforms like Decentraland and Play Together, and learning from existing campaigns by Gucci, Samsung, and Warner Bros., we created an innovative virtual campaign designed to resonate with Gen Z and Millennials.

    The Objectives

    • Explore marketing viability in Metaverse environments
    • Understand user engagement mechanics within virtual platforms
    • Design an immersive brand experience for Casetify in Decentraland

    Web3 and Metaverse marketing aren’t just about being digital—they’re about creating ownership, immersion, and meaningful interaction. The brands that thrive will be those that build experiences, not just impressions.

    The Strategy

    Our campaign concept was centered around Casetify’s values of self-expression and digital personalization. We proposed:

    Virtual Night Club Activation:

    A branded experience in Decentraland where users could attend events hosted by avatar versions of celebrities

    Exclusive NFT Giveaways:

    Limited-edition digital wearables and phone case skins

    Purchase-Driven Access:

    Event entry tied to prior product purchases, blending commerce with experience

    Call-to-Action Integration:

    Interactive buttons linking attendees to Casetify’s product catalog

    The Execution

    We approached it with a real-world framework:

    • Conducted user experience audits of Decentraland and Play Together
    • Researched and benchmarked past virtual campaigns
    • Built a campaign plan including KPIs such as click-through rate, event participation, and social media reach
    Key tools referenced:
    • Decentraland as the hosting platform
    • Roblox and Sandbox as comparative environments
    • Canva for mockup visuals

    The Results

    • Received high praise for innovation and practicality during client pitch
    • Gained in-depth understanding of marketing in immersive environments
    • Developed a scalable campaign framework applicable to brands exploring the Metaverse

    Professional Insights

    To effectively market in the Metaverse, brands should:

    • Focus on community-building and digital ownership (e.g., NFTs, avatars)
    • Leverage event-based experiences to drive emotional connection
    • Integrate commerce subtly within immersive experiences
    • Consider accessibility and cross-platform promotion to maximize ROI

    The Conclusion

    This project demonstrated the power of immersive tech to shape future marketing landscapes. By blending brand identity with virtual interaction, we showcased how companies like Casetify can turn passive audiences into active participants in the Metaverse.