Scalp Oasis is a dropshipping brand dedicated to hair health and scalp care. As a new entrant in the beauty and wellness space, establishing authority and trust was essential. To address this, I developed and led a content-first marketing strategy centered on education, consistency, and visual branding. We built and launched a fully branded Instagram account that served as the hub of our communication and sales funnel.
Over a 3-month period, I led a team of three to produce and publish 100 high-quality posts, laying the foundation for a consistent and credible brand presence in the hair care niche.
The Objectives
- Establish a professional, trust-worthy online presence for a new health and beauty brand
- Build engagement and awareness around scalp care and hair health
- Create a scalable content production workflow with a small team
Great content strategy turns information into intention—content marketing turns that intention into trust, loyalty, and action.
The Strategy
My approach to content marketing focused on three key areas:
Content Pillars & Brand Direction:
Developed a content framework including education (scalp science, tips), promotion (product features), and lifestyle (self-care routines).
Team Coordination & Workflow:
Assigned roles across ideation, design, caption writing, and scheduling. Implemented weekly check-ins to ensure alignment and motivation.
Consistency & Aesthetic:
Ensured all visuals adhered to a cohesive brand palette and tone. Posts were scheduled to maintain daily or alternate-day visibility.
The Execution
I created the full content calendar and structure, coordinated task distribution, and handled final approvals for design and messaging. We used a collaborative, cloud-based system to track progress, centralize assets, and maintain consistency. Our team followed a dedicated content calendar spreadsheet that was meticulously updated and adhered to throughout the campaign to ensure deadlines and thematic alignment.
Key tools used:
- Notion & Google Drive for content planning and tracking
- Canva for post design
- Meta Business Suite for scheduling
- Excel-based Content Calendar for structured execution and accountability
The Results
- Delivered 100 posts over 3 months, averaging more than 1 post per day
- Developed a distinct visual identity and voice in a saturated niche
- Maintained consistent engagement through reels, carousels, and educational infographics
- Strengthened team collaboration and creative discipline under a clear, scalable system
Professional Insights
To build a strong content engine, especially for wellness brands:
- Start with clear content pillars that balance education, engagement, and promotion
- Set up a streamlined workflow that allows for repeatable output
- Build brand identity early through consistent visuals and voice
- Empower team members by assigning clear roles and using shared tracking tools
- Batch-produce and schedule content in advance to prevent burnout
The Conclusion
The Scalp Oasis content campaign demonstrated the power of structured content marketing. With leadership, planning, and creative direction, we successfully built a recognizable and informative brand from the ground up—proving that strong execution and teamwork can rival even well-funded competitors.